Sounding Military Identity through US and Canadian Recruiting Videos
In its battle to win the hearts and minds of recruiting-age Americans, the Army is replacing its main ad slogan — "An Army of One" — with one it hopes will pack more punch: "Army Strong."
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Jun 25, 2018 Then-Army Secretary Francis Harvey unveiled the Army Strong campaign at the 2006 Association of the U.S. Army Annual Meeting in Washington, D.C. The service is working on its.
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Since January 2001, the Army logo has been a five-pointed star in a box-like border with another rectangle-esque box-like figure underneath it spelling "U.S.Army," thanks to advertising agency Leo Burnett Worldwide. The background is black, and each box-like element serving as a border is a yellowish-gold color.
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The brand's new look and feel consists of a reengineered five-point star logo — (the box has been removed to reflect the limitless possibilities in the Army) coupled with the return of the.
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The "Army Strong" advertising campaign's debut video, released in October 2006. "Army Strong" was the recruiting slogan used for more than a decade by the United States Army. The composer of the music used in the Army Strong television advertisements is Mark Isham. 2018 to 2023
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Campaign Preview on AKO The U.S. Army announced Oct. 9 the start of its communication and education efforts to assist the Army family to communicate to the Nation about Soldier's skills,.
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At the opening ceremony of the AUSA Convention in Washington, DC, Secretary of the Army Dr. Francis J. Harvey unveiled the Army's new slogan for its advertising campaign: "Army Strong." The.
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Army Strong is much more than just a catch phrase. By CECOM Command Sgt. Major Kristie Brady July 29, 2021. ABERDEEN PROVING GROUND, Md. —Team CECOM it has been a long, difficult, year and a.
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Reuters. The US Army is in search of a new slogan and is moving to scrap "Army Strong" as it struggles to find new recruits, especially those between the ages of 18 and 24. The Army wants a slogan.
